clus·ter /ˈkləstər/ noun | a group of early-stage companies sharing complementary markets and selected for optimal collaboration, revenue potential and efficiency.
A Cluster Approach
We group and develop startups by a market focus area — or ‘Cluster’ — that we’ve identified as aligned with our thesis. This allows us to efficiently leverage key talent, industry relationships, expertise, and operational support provide the most traction and value for each startup. Additionally, a cluster approach creates an optimized ecosystem of strong product relationships and other business advantages that drive growth between startups.
Cluster One consists of five startups focused on the next generation of native advertising and consumer engagement. Going beyond programmatic exchanges based on legacy ad placements, Cluster One looks at the confluence of brands, social media, content creators, and enthusiast communities to drive scalable, individually targeted engagement and digital currency.
An engagement ad technology that converts consumer attention into digital currency.
A sponsorship marketplace that connects brands, businesses, influencers, and creators.
The first fully automated RTB platform for mobile ads, powered by machine learning and deep analytics.
A flexible, scalable, white-label fantasy sports experience and engagement platform for any sport and jurisdiction.
A global digital venue and community platform to connect gamers and spectators around live and virtual events.
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Cluster Two is focused on mobile apps and technologies that drive real-world commerce. As new payment platforms, social data and buyer behavior become more prevalent, the separation between traditional businesses and digitally-driven transactions will dissolve. Cluster Two incubates apps, integrated services and platforms that can develop this opportunity for small to medium-sized businesses and local commerce.
The first fully comprehensive property management solution that fits in the palm of your hand.
A mobile-first, on-demand community marketplace for finding the perfect space to work, create, and collaborate.
Data Augmented Reality
Cluster Three is focused on the convergence of digital devices and data in everyday situations. Specifically, the proactive and actionable application of big data and intelligence to contextually impact the daily lives of consumers and businesses. Cluster 3 presents meaningful applications within IoT, mobile commerce, and digital health.